Constraints and options: How DTC business choose which technique to follow

Constraints and options: How DTC business choose which technique to follow

In DTC, how companies decide omnichannel methods depends upon how well they understand what their customers’ choices are and what their ideal method will be. In basic terms, Nash balance specifies that if you have clarity on the other side’s decision, you can make yours without remorse. In DTC, how companies choose their omnichannel method depends on how well they know what their clients’ options are and what their ideal technique will be. The model was effectively turned in 2020, as its share of online sales to total sales dropped from 65% to 40%.

Performance marketing firm MuteSix bets on content and data to boost DTC e-commerce

Performance marketing firm MuteSix bets on content and data to boost DTC e-commerce

We talked to MuteSix CRO Greg Gillman to go over how the LA-based performance marketing firm bets on content and information to deal with its direct-to-consumer e-commerce clients. For firms that work with big brands, usually it’s more about impression purchasing versus performance buying. We have actually worked with lots of start-ups at different points in the funnel, beginning from the ground up and working with them through various rounds of financing, all the way through acquisitions, including two by unicorns. Because we work with so lots of brand names, we have a lot of senior leadership on each channel level. Every significant shift in our business was done to address the needs of the brand names that we were working with.

Cheeterz Club wants to make reading glasses hip

Cheeterz Club wants to make reading glasses hip

Can checking out glasses actually be cool? A brand-new glasses company called Cheeterz Club believes so. The start-up is working to change the understanding of checking out glasses from being just cheap, disposable items you pick up from a rotating display rack at your local drug store to being something you ‘d really be happy to use. To […] The startup is working to alter the perception of reading glasses from being simply cheap, disposable products you select up from a turning display rack at your regional drug shop to being something you ‘d really be proud to wear.” Drugstore reading glasses are normally poor in quality, and can feel like they are designed with our moms and dads in mind, leaving a big unmet need for advanced glasses options,” he stated. To differentiate itself from lower-end readers, Cheeterz Club glasses are made with 100% acetate and feature spring hinges and stainless steel.

Leader Ventures’ Kirsten Green demystifies the COVID-19 consumer

Leader Ventures’ Kirsten Green demystifies the COVID-19 consumer

“In basic, the consumer has shown to be more resistant than I would have thought,” said Kirsten Green, founder of Forerunner Ventures, which has investments in breakout D2C stars like Glossier, Bonobos and hims. She joined us for an Additional Crunch Live discussion to help us better understand purchasing routines in the COVID-19 era. With […]…