Financiers cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

Financiers cozy up to LA-based ettitude’s bamboo bedding and sleep wear with $1.6 million

Ettitude, the Los Angeles-based, direct-to-consumer start-up making sustainable bedding and sleepwear from bamboo fibers, has raised a sustainably sized round that ought to keep the company going even in the face of a financial recession. Co-founded by the Melbourne, Australia native Phoebe Yu and serial entrepreneur Kat Dey, ettitude sells high-end bamboo bed linen used a […] Upon arrival, Yu recognized she ‘d need a strong co-founder with experience in branding to help her browse the massive market in the U.S.”Phoebe sent me a sample and I had the best night of sleep in my life,” Dey stated. …