Previous Stitch Repair COO Julie Bornstein simply took the wraps off her app-only e-commerce start-up, The Yes

Previous Stitch Repair COO Julie Bornstein simply took the wraps off her app-only e-commerce start-up, The Yes

After teasing the launch of their brand-new startup last year, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, are today releasing The Yes, a ladies’s shopping platform that they have actually been silently developing for 18 months and they say will produce tailor-made experiences for each user, courtesy of its sophisticated algorithms. Bornstein’s experience and […] To learn more about how it breaks through in a world rife with e-commerce companies, we talked with Bornstein, who previously spent four years as COO of the styling service Stitch Repair and before that invested years as a C-level executive at Sephora. TC: You’re building what you call a store around each user, who downloads the app, responses concerns that supply a lot of “signal” about that individual’s design and brand name preferences and size and budget plan, and that’s adaptive, suggesting the algorithm is always re-ranking items as it learns better what a person likes. JB: We have 145 brand names at launch, varying from Gucci, Prada and Erdem to modern brands like Vince and Theory to direct-to-consumer brand names like Everlane and La Ligne to everyday brands like Levis. TC: You’re launching with approximately 150 brand names. Then the order is put through the brand and is delivered from the brand name to you….