Every CEO remains in sales. Pitching investors, selling to customers, recruiting all-stars, courting acquirers: it’s all sales. When I sold my very first startup, Prism, numerous purchasers castigated us for constructing on.NET. While growth is constantly the top priority, looking at the organisation objectively can pay handsome dividends even if no buyer ever materializes and begins asking concerns. More frequently, those scare quotes are doing yeoman’s work, and the creator begins feeling out possible purchasers by casually discussing how great their business is with those around them. Some founders are better at this dance than others, however when a purchaser expresses genuine interest, the next steps look precisely like the official procedure. In nearly all cases, it is vital to get others interested in your business, even if you would choose to offer to the very first buyer….