LA’s Kickback is a social shopping app that converts users into marketing channels through cash benefits
Franky Bernstein, the Venice, California-based serial entrepreneur, knows marketing. At his last start-up, Markett, Bernstein turned college students into brand name ambassadors who were paid by the business they repped for proselytizing about them on schools. Now he’s utilizing that knowledge to release Kickback on iOS and Android. It’s invite-only at this point, but the idea […] Android. It’s invite-only at this point, however the concept is that it uses business ‘marketing budget plans to create shopping benefits and rewards for app users. In the exact same method that Markett turned college trainees into advocates for apps like Uber and Lyft, Kickback will turn shoppers into brand ambassadors through its app. In China, apps like Pinduoduo have turned into billion-dollar businesses on the strength of recommendations.”Our mission is to take the billions of dollars brand names invest on advertising and put that money straight into the pockets of the individuals,” said Franky Bernstein, founder and CEO of Kickback, in a statement….