Last December, when CRM startup Kustomer was announcing its most current round of financing — — a $ 60 million round led by Coatue —— its co-founder and CEO Brad Birnbaum stated it would use some of the cash to develop more RPA-style automations into its platform to broaden KustomerIQ, its AI-based product that assists react and understand to […] Birnbaum said that the conversation for getting Reply.ai started before the global health pandemic– the two already worked together, as part of Reply.ai’s combinations with a number of CRM platforms. In some cases, representatives are unable to work since of social distancing rules in cases where customer inquiries can not be managed by remote workers. Kustomer has been taking on the larger names in CRM, including Salesforce (where Birnbaum and his cofounder Jeremy Suriel previously worked), Zendesk and Oracle, by supplying a platform that makes it much easier for human agents to deal with inbound “omni-channel” customer requests– another big trend, leveraging the rise of numerous messaging and interactions platforms as prospective paths to both speaking to clients and seeing them grumble for all the world to see. Birnbaum said that one of its crucial interests with Reply.ai was its focus on “deflection”– the term for using non-human tools and services to help solve incoming demands before needing to call in a human agent. “As a long-time partner of Kustomer, we are able to flawlessly incorporate our deflection and chatbots technologies into Kustomer’s platform and assistance brand names more cost-effectively increase effectiveness….