Instreamatic, which inserts interactive voice advertisements into audio streams, raises $6.1 M Series A round

Instreamatic, which inserts interactive voice advertisements into audio streams, raises $6.1 M Series A round

Interactive voice advertising start-up Instreamatic, which can insert interactive voice advertisements into an audio stream, has actually raised $6.1 million in a Series A funding led by Development Ventures, joined by Accomplice and Google Assistant Investments. SF-HQ ‘d Instreamatic lets brands that advertise through streaming music apps and podcasts (for example) have interactive voice-based dialogues with customers. […] Instreamatic says its voice advertisements can reach an average of 12% engagement, with some projects reaching 19%.”Consumer need for audio and video content, and the ubiquity of smart gadgets providing that content on-demand, continues to accelerate,”stated Nick MacShane, the founding partner at Development Ventures, the venture capital arm of Development Partners, a full-service merchant bank. A rival to Instreamatic is AdsWizz, which, rather of voice, enables users to shake their phones when they are interested in an ad., the voice-based ad market will grow to $19 billion in the U.S. by 2022, growing the market share from the $17 billion audio advertisement market and the $57 billion programmatic advertisement market.

Sternum raises $6.5 M Series A on its IoT security bet

Sternum raises $6.5 M Series A on its IoT security bet

If we have learned anything from the mass production of cheap internet-connected gadgets it is that security was an afterthought. Default passwords are the norm and security flaws aren’t patched, leaving whole fleets of clever gadgets vulnerable to attack. But one Israeli security startup is taking a different approach to secure vulnerable Web of Things [ …] Previously this year, Breast bone was first with a fix for a new wave of vulnerabilities that hit millions of Internet of Things gadgets.”Unlike many other services, we are not focused on patching every vulnerability on a gadget. …

Censys, an online search engine for internet devices, raises $15.5 M Series A

Censys, an online search engine for internet devices, raises $15.5 M Series A

Internet gadget online search engine Censys is among the most significant search engines you’ve most likely never heard of. If Google is the search engine for finding details resting on the web, Censys is the search engine for finding internet devices, like computer systems, servers, and smart gadgets, that hosts the data to start with. By constantly mapping […]
If Google is the search engine for finding information sitting on the web, Censys is the search engine for finding internet devices, like computers, servers, and smart devices, that hosts the data to begin with. …