Panoply, a platform that makes it easier for businesses to establish an information storage facility and analyze that information with standard SQL queries, today announced that it has raised an extra $10 million in funding from Ibex Investors and C5 Capital. This brings the total financing in the San Francisco and Tel Aviv-based business to $24 million.

The business, which introduced back in 2015, has actually mostly stayed with its original vision, which was always about equalizing access to data warehousing and the analytics capabilities that go hand-in-hand with that. Over the last few years, it also built more code-free information integrations into the platform that make it simpler for services to draw in data from a wide array of sources, including the similarity Salesforce, HubSpot, NetSuite, Xero, QuickBooks, Freshworks and others. It also incorporates with other data warehousing services like Google’s BigQuery and Amazon’s Redshift, and all of the major BI and analytics tools.

The business says it will utilize the new financing to broaden its sales and marketing efforts.

“We desire make analysts’ lives easier and more efficient by making it simpler for them to sync, store, and gain access to their information, and this financing will go a long way toward that mission,” states CEO and co-founder Yaniv Leven in today’s statement.

In some methods, Panoply was perhaps just a bit early to the marketplace. Today, however, there can be little doubt that we remain in a thriving market for data warehousing and analytics services. There’s nary a company left, after all, that isn’t looking to acquire more insights from the generous quantities of data they collect every single day now. That market is now more competitive than ever, too, with incumbents like Snowflake, Databricks and others (consisting of all of the active clouds) all going for their slice of the marketplace. Panoply and its investors plainly believe that the company’s all-in-one platform offers it an one-upmanship, however.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.