Valoreo closes on $50M to roll up LatAm e-commerce brand names
A brand-new breed of startups is acquiring and growing small but promising third-party merchants, and constructing out their own economies of scale. And while there are a variety of such startups based in the U.S. and Europe, none had emerged in the Latin American market. Until now. Valoreo, a Mexico City-based acquirer of e-commerce organizations, […]
The acquired and established brands are integrated into the company’s consolidated holding. Looking ahead, Valoreo plans to use its new capital mainly to develop and obtain “interesting”brands, as well as develop out its present team of 10 while expanding its facilities and operations. Hernán Fernández, founder and handling partner of Angel Ventures, believes Valoreo”will add a lot of value”to the Latin American e-commerce landscape, which is experiencing both market development and the fragmentation of the seller area. This, Valoreo thinks, supplies an opportunity for debt consolidation.”In the U.S. or Europe e-commerce is the new way of shopping, using an even higher range of products and brand names than offline shopping….
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