Going after social commerce for sportspeople, Millions gets $10M

by RJ Shara | Sep 14, 2021 | Fundings and Exit, Startups

Millions.co, a social commerce platform tailored toward semi-professional and expert professional athletes wanting assistance to monetize their fanbase by offering merch and/or on-demand video, has gotten $10 million in financing led by Boston-based Volition Capital. The round is being loosely pegged as a Series A as the seasoned team behind Millions self-funded the very first wave of […] “Cameo has a very similar item to our video ‘‘ Ask Me Anything’ platform — — however we don’t focus on birthday shout-outs we focus on permitting fans to ask their favorite professional athletes questions around their training, their success, forecasts (we have actually seen a lot of gamblers utilize our platform to get tips) and less on things like shout-outs,” he adds.”We assist athletes create a brand, construct a merch line, offer video content (customized videos and view parties all on a single platform). Commenting on the funding in a statement, Sean Cantwell, handling partner at Volition Capital, suggested: “Professional athletes are constantly looking for ways to link on a deeper level with fans, produce extra revenue streams and develop their personal brand names and Millions uses all of this on a single platform. Now we’re releasing brand-new professional athletes’ profiles everyday and presenting new sports like football, beach ball, golf and more,” notes Salamunovic. …