Tokyo-based SODA, which runs Japan’s largest tennis shoe resell platform, lands $22 million led by SoftBank Ventures Asia
Tokyo-based SODA, which runs tennis shoe reselling platform SNKRDUNK, has actually raised a $22 million Series B led by SoftBank Ventures Asia. Investors likewise included basepartners, Colopl Next, THE GUILD and other strategic partners. Part of the funding will be used to expand into other Asian countries. The majority of SNKRDUNK’s deals are within Japan now, however it […] While the COVID-19 pandemic was initially expected to put a damper on the tennis shoe resell market, C2C marketplaces have really seen their company boost. Launched in 2018, SNKRDUNK now has 2.5 million monthly users, which it states makes it the largest C2C tennis shoe marketplace in Japan. Like StockX and GOAT, SNKRDUNK’s user charges cover authentication holds before tennis shoes are sent to purchasers. …
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