Revolution Ventures backs Casted in B2B-focused podcast play

by RJ Shara | Apr 6, 2021 | Fundings and Exit, Startups

Historically, podcasts have actually been aimed at consumers. The worth to be gotten in the B2B world is something that has been mainly untapped. For Lindsay Tjepkema — — who has been entrenched in the world of B2B marketing for more than 15 years — — the opportunity was massive. In 2019, she founded Casted, an audio [ …] She believes the company’s worth prop goes beyond just offering business a way to get their podcasts out there.”If you’re a podcaster, and you’re doing it to grow a large audience, sell and monetize advertising, the number of downloads is important,”Tjepkema told TechCrunch.”However when you’re a B2B business or a business business, the number of downloads doesn’t assist. Of course, podcasting for B2B marketing makes all the sense in the world when you look at the development of tools that have actually been available to organization online marketers, such as blogs, white papers and webinars,” Golden told TechCrunch. …