Zwift, maker of a popular indoor training app, simply landed a tremendous $450 million in funding led by KKR
Zwift, a 350-person, Long Beach, Calif.-based online physical fitness platform that immerses bicyclists and runners in 3D created worlds, simply raised a significant $450 million in funding led by the investment company KKR in exchange for a minority stake in its company. Permira and Specialized Bicycle’s venture capital fund, Zone 5 Ventures, also joined the round […] The company declined to share its active customer numbers with us– Zwift charges $15 per month for its service– however it apparently has a faithful base of users. Which leads us back to this giant round and what it will be utilized for. Today, in order to utilize the app, Zwift’s biking followers need to buy their own clever trainers, which can cost anywhere from $300 to $700 and are made by brands like Elite and Wahoo. Now, Zwift is jumping headfirst into the hardware company itself. …
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