Obé Fitness raises $15M for its personality-driven workout platform

by RJ Shara | Jul 22, 2021 | Startups

Obé Physical fitness’co-founders/co-CEOs Mark Mullett and Ashley Mills toss around the word “entertrainment” a lot. For the record, it’s not a recommendation to the Butler County, Ohio-based theme park that serves as the house of the “world’s biggest train display,” but rather among those market portmanteaus like infotainment or webinar. Here it’s indicated to […] Mills describes it as “where home entertainment and physical fitness fulfill. Obé (noticable “Follow”) bills itself as a “premium” service. At $27, it’s definitely at the greater end, verses offerings like the $10/month Apple Physical Fitness+ or Peleton’s $13 month-to-month fee. …