CNN preps NewsCo launch by obtaining personalization engine Canopy

by RJ Shara | Apr 7, 2020 | Fundings and Exit

Last year, The Details reported that CNN was working on a brand-new digital news service to take on the similarity Apple and Facebook. Today, a few of those plans are taking shape. The Turner-owned news broadcaster has actually acquired Canopy, a versatile content personalisation that utilizes human curation, on-device artificial intelligence and differential personal privacy to help […] The effort is part of a larger strategy at the business to construct brand-new products and services to satisfy the tastes, interests and requirements of also new however existing consumers. It appears that this is where CNN is drawing a line, to see how and if it can build a service that does not cross it. It’s worth mentioning that this is not CNN’s very first rodeo when it comes to making an acquisition of a startup focused on content personalisation.”Timing, in life and in service, is whatever,” a spokesperson at CNN told TechCrunch. …