What should banking look like for modern couples?
Zeta co-founder Aditi Shekar has invested the previous 3 years tracking the methods couples share and manage their finances, from each card swipe to every split bill. Her effort led to 10s of countless couples signing up for a free budgeting app experiment. Today, those learnings have been formed into a venture-backed start-up. Zeta […] Couples who download Zeta will each get a Zeta joint card and a joint account to layer atop their financial resources. Far, users use their Zeta account in two primary ways: have it take over standing costs such as rent or home mortgage, or have it serve as a cost savings account for shared objectives, such as a post-COVID trip or big shared purchase like an automobile or house. Zeta separates from Braid in that it is solely focused on families and couples, which lets it do things like pay bills and conserve cash to plan for the monetary future. The greatest difficulty for Zeta is if people trust each other sufficient to get into operational accounts with each other to do it. …
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