Draft.dev CEO Karl Hughes on the importance of using professionals in developer marketing
Designer marketing turned up in our conversation with tactical marketing company MKT1, so we called on content marketing production company Draft.dev’s CEO Karl Hughes to read more. When you look at business that have done designer marketing actually successfully, like Okta and DigitalOcean, you see that they have actually committed teams to produce this material. The other big error that I see companies making is believing that a basic marketing writer or SEO copywriter can write terrific material for developers. We have actually also ended up working with business going through accelerator programs like Y Combinator, so when new YC business ask who does developer material, they hear about us. The other obstacle here is that with any developer-focused neighborhood composing program, you are going to need to spend a lot on editing. …
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