Mastercard is obtaining identity confirmation company Ekata for $850M

by RJ Shara | Apr 19, 2021 | Fundings and Exit

As online identity management grows in value, Mastercard stroked in this morning and purchased identity verification company Ekata for $850 million. Mastercard definitely sees the rapid digital improvement that is occurring in online commerce, a move that was accelerated by COVID. It’s a change that once begun isn’t most likely to change back to the old […] With Ekata, the business gets an option that can verify the online identity of an individual making the transaction in real time using numerous signals that can show if this is deceitful or real as they open an account or negotiate company. That was one of the main factors Mastercard decided to acquire Ekata, according to Ajay Bhalla, president of cyber and intelligence solutions at the business. The two business think that by combining Mastercard’s fraud detection solutions with Ekata’s scoring method, they will assist avoid bad actors from using online platforms to perform business. …