Plant-based cereal startup OffLimits puts $2.3 M into new products
For Emily Elyse Miller, creator and CEO of OffLimits, launching throughout a worldwide pandemic was “interesting to navigate,” however in the end, worked out. “Unfortunately, ‘enjoyable cereal’ is associated with being unhealthy, and I wanted individuals to have enjoyable with their food once again, but in a healthy way,” Miller informed TechCrunch.”There is certainly space to grow and with the Gen Z mindset of questioning legacy brands, we desire to support what is brand-new,” Miller stated. Miller heard from customers that they like mixing cereal flavors, so the pack will motivate customization.”We do not want to impart anything on the characters, and desire to keep them open to be formed into different things,” Miller added. …
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