NBA All-Star Chris Paul joins digital media start-up Greenfly’s development round
Greenfly is developing a workflow to supply sourcing, creation and automatic circulation of short-form images and videos created for social media. Green and Kirschner saw how social media was driving brand-new sources of revenue for companies like sports groups, politics and consumer brand names, but needed a method for real-time distribution of media to be easily shared. Paul, an 11-time National Basketball Association All-Star, was one of Greenfly’s early adopters, utilizing the platform to share content to his social media channels following his games. One of the best features, he explained, was seeing a post on social media with only 2 pictures of an occasion, but while browsing Greenfly, he came throughout 12 to 15 other pictures that he had actually never seen. Greenfly is likewise working on increased improvements to curate media most relevant to users, and is collecting data to supply more insights around that so that users can handle relationships with their community to enhance their messages. …
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