Andrea Campos has struggled with depression since she was 8 years old. Over the years, she’s tried all sorts of therapies — from behavioral to pharmacotherapy. In 2017, when Campos was in her early 20s, she learned to program and created a system to help manage her mental health. It started as a personal project […] …
It’s excellent to enhance your membership app’s retention rates, but don’t do it for the 85/15 split. Are high churn rates dismal incomes for app developers? Turns out, the 85/15 split– which Apple is keen to discuss anytime designers grumble about the App Shop rev share– does not have a meaningful impact for the majority of developers. Leading mobile apps like Netflix and Spotify report churn rates in the low single digits, but they are the outliers. According to our data, the typical churn rate for membership apps is around 13%for month-to-month memberships and around 50% for annual….
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