Customer information platform Lexer raises $25.5 M Series B for global growth

by RJ Shara | Feb 25, 2021 | Fundings and Exit, Startups

The huge shift to online shopping during the COVID-19 pandemic means merchants require to analyze client data quickly in order to compete against competitors like Amazon. Lexer, a client information platform headquartered in Melbourne, Australia, assists brand names handle information by arranging it on one platform, making analysis much easier for small to medium-sized brand names. The company […] The round was led by Blackbird Ventures and King River Capital, with involvement from returning investor January Capital, and brings Lexer’s overall raised so far to $33 million. While brand names often have to use several information and analytics software application to understand information from various sources, Lexer’s goal is to make everything available in one platform. Prior to Lexer’s Series B, many of its growth came from single brand names, or groups of mid-market retail brands. Lexer, a consumer data platform headquartered in Melbourne, Australia, helps brand names handle information by arranging it on one platform, making analysis much easier for small to medium-sized brand names….