This early-stage marketing expert says ‘B2B SaaS is really very, extremely cool now’

by RJ Shara | Jul 9, 2021 | Startups

” There’s a predisposition for wanting to use what worked previously, but individuals forget … your markets and clients are absolutely various. You can’t simply reproduce.” Having made “stripes and scars” at various start-ups, Heskins just recently signed up with “tech for great” company Big Lemon as a part-time head of development, but still provides her services to other groups as a SaaS and early-stage start-up marketing expert. Generally I will work with start-ups in 2 methods. Frequently I will work with marketers who have actually never worked in a startup and they can bounce ideas or strategies off me. And I get to work with some excellent start-ups who are open to trying new things. It’s actually useful for startups — especially post-COVID because opportunities are, your clients ‘needs have altered….