Mercato raises $26M Series A to assist smaller grocers compete online
The pandemic upended the way people purchase their daily requirements, including groceries. Online grocery sales in the U.S. are expected to reach 21.5% of the overall grocery sales by 2025, after jumping from 3.4% pre-pandemic to 10.2% as of 2020. One organization riding this wave is Mercato, an online grocery platform that helps smaller sized […] Brannigan hired some engineers from his last company to assist him construct the software application systems to modernize his dad’s shop, consisting of Mercato’s co-founders Dave Bateman, Michael Mason, and Matthew Alarie. He compares Mercato as a sort of “Shopify for groceries,” as it gives shops their own page on Mercato where they can reach clients. When the consumer sees Mercato on the web or via its app, they can go into in their zip code to see which regional stores provide online shopping. Unlike Instacart and others which send buyers to shops to fill the orders, Mercato allows the merchants themselves to preserve the customer relationship by handling the orders themselves, which they can receive through email, text or even robo-phone calls. …
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