Breinify reveals $11M seed to bring data science to the marketing team

by RJ Shara | May 27, 2021 | Startups

Breinify is a start-up working to use data science to customization, and do it in such a way that makes it accessible to nontechnical marketing employees to develop more meaningful consumer experiences. Today the business revealed a financing round amounting to $11 million. The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined […] That involves the kind of customizations you may anticipate around site messaging, e-mails, texts or whatever funnel a marketer might be utilizing to interact with the buyer. She said it was early days for the company, but it assisted them focus their technique. I believe it showed us that individuals were interested in personalization,” she said. …