Place information analytics start-up Placer.ai raises $50M Series B

by RJ Shara | Apr 27, 2021 | Fundings and Exit, Startups

It’s been an extremely hard year for Placer.ai’s core consumer sectors of retail and business realty, to put it slightly. The foot traffic and place analytics startup saw growth in brand-new classifications, consisting of consumer packaged items (CPG) and hedge funds that use its tech to carry out due diligence. The Los Altos, California-based business […] The new capital will be utilized on research study and development and broadening Placer.ai’s sales and marketing groups. Placer.ai gathers geolocation and distance information from devices that are made it possible for to share that information by their users, and creates aggregated and anonymized customer profiles. Considering that its launch, the business’s crucial customers have been offline retail services, shopping centers, hotels and other brick-and-mortar organizations that use it to analyze foot traffic, the success of marketing campaigns and place performance. Placer.ai’s hedge fund clients use it to research study prospective investments. …