Prive has raised $1.7 million to develop a more configurable e-commerce subscription platform
Prive, a months-old, San Francisco-based start-up established by two previous Uber product managers, just raised $1.7 million in pre-seed funding to develop what it describes as a much more personalized e-commerce subscriptions platform for D2C brands. The round was co-led by Patrick Chung and Brandon Farwell at XFund and Ben Ling from Bling Capital, with […] The broad concept is that by plugging into existing APIs from Shopify and other e-commerce platforms, Prive can form a viewpoint that it sells to merchants about what consumers tend to purchase on a frequent basis. Of course, a lot has yet to be developed, which is where the pre-seed financing comes in.”Existing tools can develop more headaches than they really fix,” states Craciun. “There is a lot of rigidity in today’s subscriptions that makes it very tough to recognize the right recurring mix of offerings. …
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