Apptopia raises $20M to expand its competitive intelligence organization beyond mobile
Boston-based Apptopia, a business providing competitive intelligence in the mobile app community, has closed on $20 million in Series C funding focused on sustaining its expansion beyond the world of mobile apps. The new funding was led by ABS Capital Partners, and follows 3 consecutive years of 50% year-over-year development for Apptopia’s organization, which has […] , a company providing competitive intelligence in the mobile app environment, has closed on $20 million in Series C funding intended at fueling its expansion beyond the world of mobile apps. Apptopia’s competitors like Sensor Tower and App Annie utilize mobile panels to gather app data, amongst other techniques, Kay describes. Utilizing what Kay explains as “big, huge amounts of historical data,” Apptopia over time discovered what sort of signals went into an app’s app shop ranking. The business also sees a broader future in making its app information more available. …
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