Singapore-based Raena gets $9M Series A for its pivot to skincare and beauty-focused social commerce

by RJ Shara | Feb 26, 2021 | Startups

Raena was established in 2019 to produce personal care brand names with top social networks influencers. After a number of launches, however, the Singapore-based start-up saw an intriguing pattern: consumers were buying batches of items from Raena each week and reselling them on social networks and e-commerce platforms like Shopee and Tokopedia. In 2015, the company decided to […] Singapore-based Raena gets $9M Series A for its pivot to skin care and beauty-focused social commerce …