Juul innovator’s Myst lands moneying as institutional financiers rely on China’s e cigarettes

by RJ Shara | May 7, 2021 | Startups

Over the past several years, institutional investors had largely shied away from China’s e-cigarette makers, an industry that was bursting with substandard workshops and lacked regulative oversight. But investors’ mindset is altering as China sets in movement its strictest-ever regulation on electric cigarettes. Myst Labs, a Chinese e-cigarette maker co-founded in 2019 by Chenyue Xing, […] The other challenge is how to lower nicotine content. Most of Myst’s current sales are from China, where it has opened 600 stores and strategies to reach a footprint of 1,000 shops in the next couple of quarters. Vaping, he said, is one of the fastest-growing customer classifications in China. …