Bloomreach raises $150M on $900M valuation and acquires Exponea
Bloomreach, an API company that assists eCommerce consumers with search and website production, announced a $150 million investment today from Sixth Street Development. Today’s financing values the business at $900 million. At the very same time, the business announced it has actually obtained Exponea, a start-up that provides Bloomreach a marketing automation element it had been […] , an API company that assists eCommerce clients with search and web website production, announced a$150 million financial investment today from Sixth Street Development. The 2 companies did not reveal the acquisition cost, but along with the pure functionality, the business gains 200 additional workers, which is significant, considering Bloomreach had 300 prior to the acquisition. Exponea will provide the company more of a complete platform of services, permitting online marketers to target and individualize their marketing messages throughout numerous channels. …
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