B2B social management platform Oktopost raises $20M development round with Exploration

by RJ Shara | Jul 22, 2021 | Startups

With the pandemic requiring people online, social networks use exploded, for apparent reasons. And with that, the opportunity to reach audiences and push messaging. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have actually obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. Established in 2013, Oktopost has […] Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate material, arrange, and handle campaigns for business social media accounts, employee advocacy and social selling. Oliver Thomas, managing partner at Exploration Development Capital said: “There are a number of social media tools out there catering for B2C companies but we have not seen a platform that is particularly customized to the B2B journey until Oktopost. Our platform is divided into corporate social media, so Twitter, LinkedIn company pages, and so on. The platform is developed to provide those kind of metrics to reveal the real service impact of social, the genuine impact that it has on the service. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have actually clearly increased in use, but so did traffic to Oktopost, a much more B2B-oriented proposition….