Wellory raises $4.5 M for its ‘anti-diet’ nutrition app
Wellory, a startup that bills itself as taking an “anti-diet approach” to nutrition and wellness, is revealing that it has raised $4.2 million in funding. The round was led by Story Ventures, with participation from Harlem Capital, Tinder co-founders Sean Rad and Justin Mateen, Ground Up Ventures, NBA Player Wayne Ellington, Hannah Bronfman and others. […] Hochman stated that through Wellory, she desires to use that exact same understanding to others, which she stated has produced a “managed marketplace” matching users with a licensed nutritionist, registered dietitian or certified health coach. Wellory officially launched in September, but Hochman said some beta testers have actually been utilizing the service for nine, 10 or 11 months. “We love the classification but what we saw in Wellory was a method to put a human coach at the center of comprehending this health information. …
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