Byte tasks $100 million in 2020 earnings without increasing marketing spend

Byte tasks $100 million in 2020 earnings without increasing marketing spend

One normal characteristic of a bootstrapped company is that its development is slower than its VC-backed rivals. Bootstrapped marketing spend relies on earnings, revenue frequently relies on marketing spend, and the stress between the two can require slower development. VC-backed business, in contrast, can manage to invest ahead of earnings, frequently permitting them to grow […] Unlike bootstrapped startups with novice founders, byte (it’s formally lowercase) was founded by serial business owners Scott Cohen and Blake Johnson. Byte is an invisible-aligner-for-teeth business that has entered the ring with leviathans like Invisalign and SmileDirectClub, as well as a smattering of smaller at-home braces startups, like Honest. Most interestingly, byte saw explosive growth in the very first quarter of 2020– the company saw 10x earnings growth over the last three months, compared to the same duration of 2019, and states that it is continuing at that 10x growth rate through Q2. Byte isn’t the only business captured in the self-improvement updraft. Folks that purchase byte show an increased interest in caring for their teeth year round, according to the business, whether that be cleanings or other oral work….