Tone raises $4M to help e-commerce brands text with their clients

by RJ Shara | Oct 6, 2020 | Fundings and Exit, Startups

While numerous business are using chatbots and other forms of automation to manage their communication with customers, Boston-based Tone is betting that humans will remain an essential part of the formula. “The traditional designs of humans and bots is, ‘Hey there, I’m a bot, now you get to fight with me finally get to a human,'” […] After selling Prepared Bike, Amour and Choose developed Tone to assist any e-commerce organization manage similar text message discussions. Amour also kept in mind that specific Tone agents are designated to specific brand names, which suggests that customers will be talking to the very same individual whenever they have a concern for that company. With the brand-new funding, Amour stated Tone will be able to build out the “relationship automation” element of the product. …