TVision raises $16M to determine viewer attention on linked TVs

by RJ Shara | Nov 2, 2020 | Fundings and Exit, Startups

TVision is building what its team hopes will become the standard for measuring streaming viewership– and to accelerate those efforts, it’s raised $16 million in new financing. The New york city City start-up started by measuring traditional TV watching, utilizing web cams to figure out whether viewers were actually focusing on the ads. More just recently, […] The New York City startup began out by measuring standard TELEVISION viewing, utilizing webcams to identify whether audiences were in fact paying attention to the ads. TVision’s measurement platform is focused on connected TVs, rather than desktop/laptop computers or mobile gadgets. …