Uberall raises $115M, obtains MomentFeed to scale up its location marketing services
Location-based services might have had their day as a prominent classification for hot apps or ingenious tech leveraging the arrival of smartphones, however that’s mostly because they are now part of the unspoken fabric of how we connect with digital services every day: We depend on location-specific information when we are on search engines, when […] , which works with merchants and other brick-and-mortar operators to help them update and provide more precise information about themselves across the wide variety of apps and other services that customers use to discover them, is revealing $115 million in funding. The tech platforms, meanwhile, are willing to work with middleware business like Uberall to make the information on their services more accurate and complete by linking with organizations when they have not managed to do so directly on their own. Altogether, Uberall has built out a platform that essentially connects up all of those end points, so that an Uberall customer can utilize a control panel to offer updates that occupy instantly everywhere, and also to react and read to reviews. Together with those, it has actually constructed a location-based marketing service that likewise serves advertisements for its clients. The bigger picture here is that simply as location-based marketing is a fragmented company, so is the organization of providing services to handle it….
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