The art of pivoting with Phaedra Ellis-Lamkins and Jessica Matthews
Building and growing a startup is hard, but rotating said start-up into something brand-new and after that attaining that exact same development is even harder. It’s not impossible. Phaedra Ellis-Lamkins, founder and CEO of PromisePay, and Jessica Matthews, creator and CEO of Uncharted Power, both have experiences doing this. At TechCrunch Disrupt, they shed some light […] PromisePay, formerly known as Promise, got its start as a bail reform startup that intended to reduce the number of people held behind bars simply since they can’t pay bail. It didn’t make them more efficient at what our wrong assumption had been, which is if the system is more effective, it would reduce the number of individuals in the system. She told investors there are already people who sell their tech to law enforcement, but what Promise desires to do is free people. It ended up being clear to her that she was selling to the wrong individuals when she was talking to a customer who said the distinction in between them and her was that she cares about individuals in the criminal justice system and they don’t.”And fortunately, that spurred development, but I’m simply not going to be a company that grows on the backs of poor people and Brown and black people, since there is a better way,” she said….
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