Instreamatic, which inserts interactive voice advertisements into audio streams, raises $6.1 M Series A round
Interactive voice advertising start-up Instreamatic, which can insert interactive voice advertisements into an audio stream, has actually raised $6.1 million in a Series A funding led by Development Ventures, joined by Accomplice and Google Assistant Investments. SF-HQ ‘d Instreamatic lets brands that advertise through streaming music apps and podcasts (for example) have interactive voice-based dialogues with customers. […] Instreamatic says its voice advertisements can reach an average of 12% engagement, with some projects reaching 19%.”Consumer need for audio and video content, and the ubiquity of smart gadgets providing that content on-demand, continues to accelerate,”stated Nick MacShane, the founding partner at Development Ventures, the venture capital arm of Development Partners, a full-service merchant bank. A rival to Instreamatic is AdsWizz, which, rather of voice, enables users to shake their phones when they are interested in an ad., the voice-based ad market will grow to $19 billion in the U.S. by 2022, growing the market share from the $17 billion audio advertisement market and the $57 billion programmatic advertisement market. …
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