Jonas Tahlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx, shares his thoughts on building brand awareness.

March 19, 2020 1 min read

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Jonas Tahlin, CEO of Absolut Elyx and CMO of Pernod Ricard USA, talks about the thought process behind Absolut’s luxury vodka brand and how today’s brands are tapping into the emotions of consumers in order to change their perception.

Tahlin and host of The Playbook, David Meltzer, discuss the importance of mass media for burgeoning brands, why traditional media like print is still valuable and how the Elyx House serves as a showcase for the brand, giving people and opportunity to experience it firsthand. They also chat about why Tahlin considers the time he spent working for Procter and Gamble as a paid education in marketing and branding.

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Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.