Here’s one method to take all your organisation name ideas and narrow your choices to something practical


March 30, 2020 6 min checked out Viewpoints expressed by Entrepreneur contributors are their own.

The following excerpt is from Brad Flowers’s The Calling Book. & Buy it now from Amazon |

Barnes & Noble | IndieBound One of the best ways to create lists of possible names is to assign them to classifications that you can narrow down later on. Arranging by category ensures you’ll have some variety in name types and designs to select from.

If you have actually currently done some brainstorming, you’ll have an abundant source of material for this exercise. Don’t limit yourself to your existing brainstormed concepts. Undoubtedly, new words will enter your mind as you work through the following categories.

The first classification is genuine words. This is most people’s default category and will likely be the easiest to fill. You understand lots of real words, so naturally they come to mind initially.

Real-word names can work well for numerous types of businesses. They tend to be familiar and have associated significance from the start. This might be an excellent way to go if you’re starting a company and desire it to feel recognized. Due to the fact that the words are familiar, your company will appear familiar, too.

Familiarity is also the drawback of real-word names. Since they’re too common to be unforgettable, words that are too familiar will wander into the background. If you wish to hallmark your name, familiar words are often a problem. However not all real words recognize– there are lots of great, uncommon real words out there.

Using genuine names as an example, here’s how the classification workout works: To get some real-word names on your list, very first start with any brainstormed list of words you produced. Could any of them stand on their own as single-word names? Do any catch your eye? Exist any obvious winners? Here are a couple of examples of real-word names to utilize as recommendations:

  • Apple
  • Kindle
  • Oracle
  • Pandora
  • Puma
  • Twitter

Don’t fret if the significance of the word seems too unclear to represent your business. Many real-word names will need a modifier up until the business is big enough to be known by one word. For instance, a few of the most common real-word company names started out with modifiers: Apple Computer system, Giant Bicycles and Viking Variety, for example. All of them required an extra descriptor when they were established. Now they’re all commonly referred to by a single, real-word name: Apple, Giant and Viking. You have time to become your name, too.

Don’t believe too much about your requirements when you’re creating your list. Just search for something intriguing. Here is among my sample lists:

  • plans
  • preparing table
  • ruler
  • hard hat
  • boots
  • hammer
  • nails
  • steel
  • dirt
  • backhoe
  • exhaust
  • sound

If I were calling a branding business from this list, I would pull out “hard hat.” I think that has some capacity. I ‘d likewise take out “backhoe” due to the fact that I like the alliteration with “branding.” At this moment, I ‘d have no idea if they meet all my branding requirements or if there are a thousand other companies by those names, however that doesn’t matter today. Jot down five to 10 words that stand apart as possible names here.

More Categories to Consider

Genuine words are sometimes excellent conceptually however too generic in practice. One method to get the full benefit of a real word is to translate it into a foreign language. Foreign language words is a rich category that works well for many kinds of organisations. And, no, you don’t need to be proficient in several languages. Again, you can use your brainstorming lists and an online language translator to develop a list of foreign language names to consider.

An extra way to use your real words as building blocks is to produce substance names, our next category. Facebook is a fine example. Both root words (face and book) are too generic to be a name on their own, but together they create something special that’s easy to keep in mind and state and sounds fantastic. Sometimes integrating a common word you like with another word can make magic.

That stated, a substance you like might be too long or complex, such as PlantFactory. However you can use those awkward compounds to produce mixed names, the next category. These names work likewise to compound names. Instead of the words sitting next to each other (as in Facebook), nevertheless, they overlap and share a syllable. The end of “pin” can overlap with the beginning of “interest.” Put them together, and you have a new word: Pinterest. This is a great blend because the word itself describes the core purpose of the platform: It exists so you can “pin” up things that intrigue you and reveal them to others.

During any brainstorming you did, you may have unearthed some phrases. Those get their own classification, too. Phrase names range from the ultra-generic, like Bob’s Vehicle Wash, to the more eccentric, like 7 For All Mankind.

The classification that will require the most work is made-up names. You can start with words on your brainstorming list, but these names require some tinkering. The bright side is, you don’t have to invent a brand-new word from scratch. You can take words and begin altering them till completion outcome is various enough to be unrecognizable. Can you envision beginning with Buzz and altering things up until you get to Skype?

The last classification is people and name. This classification is pretty uncomplicated. These names are so typical they can be a little bland. However, like anything else, with a little imagination, you can utilize this classification to your advantage. Start thinking about the individuals and places associated with your company.

As you go through the above categories, give yourself at least 20 minutes with each category and do the same thing each time: Document five to 10 words, either from a brainstormed list of concepts or as you’re in the middle of this workout, that fit each classification. At the end of this action, you’ll have 30 potential names.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.