Starting tomorrow, 777 grocery stores in California, Illinois, Indiana, Iowa and Nevada will begin stocking the Difficult Foods plant-based meat substitute. Fueling the increased circulation and a push to
broaden its product suite and geographic footprint domestically and globally is a$500 million round of moneying the company closed in March. A few of that cash is supporting the business’s launching at stores like Albertsons, Jewel-Osco, Pavilions, Safeway and Vons. In all, the company stated it would
remain in almost 1,000 supermarket by tomorrow. That includes all Albertsons, Vons, Pavilions and Gelson’s Markets in Southern California; all Safeway shops in Northern California and Nevada; Jewel-Osco shops in Chicago, eastern Iowa and northwest Indiana; Wegmans stores on the East Coast and Fairway markets in and around New York.
Because its debut in September, the company stated it was the top item cost the areas it was offered on the East and West coasts.
The business’s 12-ounce bundles are cost someplace between $8.99 and $9.99 and it plans to quickly present the Difficult Burger at much more stores nationwide.
“We’ve constantly intended on a dramatic rise in retail for 2020– but with a growing number of Americans’ eating in the house, we have actually received demands from customers and retailers alike,” said Impossible Foods’ president Dennis Woodside, in a statement. “Our existing retail partners have actually achieved record sales of Impossible Hamburger in current weeks, and we are moving as quickly as possible to expand with sellers across the country.”
Even as the company revealed its expansion, it made moves to relieve any consumer concerns over the processes in location at its manufacturing facilities.
Difficult Foods stated it had actually set up necessary work from home policies for all of its employees who can telecommute; limited visitors to its centers and those operated by co-manufacturers; prohibited all job-related travel; and carried out new sterilizing and disinfection treatments at its work environments.
“Our No. 1 priority is the security of our consumers, consumers and staff members,” Woodside stated. “And we recognize our responsibility for the well-being of our neighborhood, consisting of the entire San Francisco Bay Area, our global supplier and customer network, countless customers, and billions of individuals who are counting on food producers to produce products in times of requirement.”
The company stated it was proceeding with its research and development efforts; accelerating the ramp of its production centers; and relocating to broadly advertise its Impossible Sausage and Impossible Pork products.
Difficult Foods has actually raised $1.3 billion from investors, consisting of Mirae Possession Global Investments, Khosla Ventures, Horizons Ventures and Temasek.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.