Here’s why giving back is the crucial to success for Caitlin Crosby’s social effect business. April 23, 2020 2 minutes checked out Viewpoints expressed by Entrepreneur contributors are their own.

When singer/songwriter Caitlin Crosby turned her hotel key into a pendant, she had no concept it would be the start of a social impact business now referred to as The Providing Keys. While on trip, Crosby began offering keys etched with motivating words at her product tables. After the lockets started outselling her albums, Crosby knew she had actually opened the secret to success.

Because 2008, The Giving Keys has expanded from a one-woman company into a social business devoted to paying it forward. Crosby’s pieces are sold in over 1,200 shops throughout the nation, and she has actually developed a celeb following through stars like Taylor Swift, Leonardo DiCaprio and Justin Bieber.

Today, secrets that when opened doors now open a lot more. The Giving Keys has supplied more than 130 jobs to individuals transitioning out of homelessness, who make and put together the products. “It’s incredible to see the power of words, and the power of human connection, and how all of us require each other,” says Crosby.

Each handmade piece of fashion jewelry comes inscribed with a significant belief like Believe, Hope, Guts or a custom word, and wearers pay it forward by passing them on. As soon as a user gives their pendant to someone they know or fulfill who is in need, they are motivated to send out in the story to The Giving Keys’website, where hundreds of other collected tales can currently read.

“I believe the thing that makes individuals truly special and fascinating is their special story,” Crosby says. “We’re all people, we all need these words.”

In this episode of How Brands Are Born, learn how Crosby took a passion project and turned it into a service concentrated on ending homelessness, one key at a time.

How Brands Are Born exists by Cardone Ventures, in partnership with Initial Stories Media. Learn howGrant Cardone and Brandon Dawson can help your service scale and transform to 10X levels HERE. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.