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Utilize an omnichannel approach for more remote sales

Insights from Paige Harris of Smile.io.

High-margin consumer goods justify an individualized sales funnel. That’s why companies like offline cosmetics retailers employ a little army of sales representatives to make calls and do house demonstrations.

In today’s COVID-19 world, retailers are having to move this procedure from in-person to online. It’s simpler stated than done.

Here’s one procedure that some offline merchants (with high-margin items) are discovering works:

  1. Turn those sales calls into Zoom sessions: Sales associates adapt their house demos to Zoom demonstrations.

Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.