Brainbase, the rights management platform that’s helping Hollywood studios manage the licensing rights to their cultural icons, has actually gotten another $8 million in funding. Behind every popular story is an attempt to generate income off of it, and Brainbase helps Hollywood find new methods to earn money off of consumer tastes. The cash came from new financiers Bessemer Endeavor Partners and Nosara Capital, with involvement from previous financiers Alpha Edison, Struck Capital, Bonfire Ventures and FJ Labs. Private investors include Spencer Lazar, Michael Stoppelman(the previous senior vice president of engineering at Yelp ), Jenny Fleiss (co-founder of Lease the Runway)and David Fraga (president of InVision). The Los Angeles-based company said the brand-new cash would be utilized to construct a payments include to speed up the procedure of wringing payments from licensees and to continue constructing its Marketplace product that connects celebrities, athletes and social networks stars of all stripes with brand-new and emerging brand names.”We require to remain concentrated on developing the best platform for brand names that own and certify their IP, “said Brainbase co-founder and CEO Nate
Cavanaugh, in a statement.” With a strong bench of investors and advisors who believe in our vision to make the intellectual property market more open, available and efficient, we are prepared for our next phase of development. In 2020, Brainbase plans to nearly double in size, making essential hires across sales, product, and engineering in the U.S. and Europe.”The new financing comes as Brainbase brings brand-new brand names and spokespeople into the fold, including BuzzFeed, the model-turned-shopping network star and brand name
ambassador extraordinaire Kathy Ireland, MDR Brand Name Management and Bonnier. These brand-new branding megaliths join a roster that includes Sanrio, the owner of the common Hi Kitty character.”Brainbase is bringing the archaic, paper shuffling world of IP management into the 21st century. We’re thrilled to partner with this group as they help owners of IP possessions capture more value while saving a considerable amount of time and effort, “stated Kent Bennett, partner at Bessemer Endeavor Partners. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.