June 12, 2020 6 minutes read Opinions revealed by Entrepreneur factors are their own.
When I initially started out as a speaker and coach back in 2001, I thought earning money to speak was something completely out of reach for a “regular” man like myself. I believed you had to be a famous football coach or a five-time New york city Times best-selling author. As I’ve discovered over the years, getting paid speaking engagements is not as difficult as you might think. Why? Because beyond expert sports, where they draft college players into the pro ranks, professional speaking is among the couple of industries where “the powers that be “have a vested interest in generating new folks. Simply put, if I’m a meeting coordinator, there’s no other way I can generate the same speakers to this year’s annual conference as I did in 2015. To the individuals, unless I generate new names and faces on an annual basis, it looks like I’m refraining from doing my task. If I’m a conference coordinator with an all-day event coming up– state , 2 keynotes(morning and lunch) and eight breakouts — then I’ve got an overall of 10 slots to fill. As we currently said, I can’t use the exact same 10 folks I had last year, or from the year prior to. Indicating that for my 2020 conference, I require to find Proficient Paid Speakers # 21 through # 30 from my list. And that’s the challenge that every conference coordinator deals with for every conference, every year.
Let’s state there is a total of 100 events every year you might possibly speak at based upon your know-how. And since this isn’t year one of the conference, the conference organizers for those occasions currently employed the first 1,000 speakers in 2018 (keep in mind: two keynotes plus eight breakouts = 10 speaking slots, times the 100 overall occasions) and the next 1,000 in 2019, because they can’t hire the exact same folks two times. Suggesting that if you’re the 2,001 st good speaker in your field that meeting coordinators know, and you can get on their radar, then you too have a shot at earning money to speak for their next approaching occasion.
This is an over-simplified example, but I think you get the idea: You can really earn money to speak without being some super-famous individual. What can you do right now to start getting paid speaking engagements? I’m thankful you asked.
Action 1: Create an engaging title for your talk
I can’t highlight this enough, because for a lot of speakers this is where they get tripped up. Think of the title for your talk as the speaking equivalent to the cover of a book. And while we all understand that you don’t wish to evaluate a book by its cover, I believe it’s fair to say that an intriguing title and an attractive cover go a long method towards you picking up any book from the shelf.
The exact same holds true for satisfying coordinators. They look at hundreds of prospective speakers a month, so you want to have a title that leaps off the page. Personally, I’m a “how to” male myself. “How to Overachieve Without Over-Committing” and “How to Talk So Others Will Listen” are a number of titles I use a lot. Ends up that when you use “how to” for solving a pertinent issue people have, satisfying planners are interested.
Step 2: Produce a client-attracting description of your talk
After creating a compelling title, the next thing to deal with is the real description of your talk, and this does not have to be difficult either. As long as you can describe your subject in the context of a problem that your talk will resolve for audience members, then you’ll be fine. Here’s an example from my talk on “How Overachieve Without Over-Committing”.
Do ever feel like you’ve got so much going on that you’re uncertain where to start, not to mention whether you’ll get whatever done? Well state no more, as popular speaker and very popular author Brian Hilliard shares some tips and tricks for getting things done … without eliminating yourself while doing so! See what I did? I composed the description in the context of a problem that I think a lot of people face, and then I provided my talk as a prospective solution. Pretty uncomplicated, ideal?
Step 3: Start branding yourself as a paid speaker
Prior to you employ an elegant PR Company to begin “branding” yourself as a paid speaker, let’s simply step back a bit. All I’m speaking about is having a page on your website that successfully positions you as a paid speaker. Here’s what that page can appear like:
- An expert headshot;
- A description of your talk(s);
- Your bio;
- A list of some customers and/or speaking appearances you’ve previously had (optional); and
- Some video of you actually speaking with an audience.
Which’s it. Our only goal here is to show individuals that you do this for a living, which if they employ you, they can rest assured that you’re a skilled expert who not only understands what they’re talking about, but can provide that
details in an amusing way. Related: This Simple Change Can Make More Prospects Say ‘Yes’ to Your Deals
The bottom line is that earning money to speak doesn’t have to be tough. It can be, however like a lot of things in life, it does not have to be. If you truly do wish to go out there and begin earning money speaking gigs, you truly just require to do a couple of things to get moving, because make no error about it: Somebody right now with comparable proficiency is getting paid to speak. And my question is: Why can’t that individual be you?
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.