Yamo, a self-described “foodtech” startup that produces and sells much healthier food for children and young kids, has actually raised EUR10.1 million in Series A financing.

Support originates from European food and agriculture tech investor 5 Seasons Ventures, Swiss Entrepreneurs Fund, Ringier Digital Ventures, Müller Ventures, btov Partners, Polytech Ventures, Foundation Ventures, and Fundament. It brings overall funding to EUR12 million.

Founded in 2016 by CEO Tobias Gunzenhauser, COO José Amado-Blanco, and CMO Luca Michas, < a class="crunchbase-link"href="https://crunchbase.com/organization/yamo"target="_ blank"data-type="organization" data-entity =” yamo “> yamo is on an objective to provide moms and dads healthier and simple food choices for their children. Its products are readily available online through direct-to-consumer subscription model, and through supermarket. The latter includes Coop in Switzerland, and trials in choose Edeka and Rewe stores in Germany. With the new funding, yano is broadening to France and will introduce new food for children.

“In October 2015 Luca and I were co-workers in the very same company, and we decided to consume vegan for a month,” states Gunzenhauser, when inquired about the startup’s beginning. “After starting our vegan difficulty we needed to scan food labels for covert animal items. When we realised how numerous products in the grocery store consist of unnecessary sugar and unhealthy components, that was. Out of interest, we examined the child food aisle, naively assuming they would be the cleanest and healthiest food available. We were rather wrong”.

Gunzenhauser and Michas observed that baby food products typically consisted of added sugar and salt, artificial vitamins, and a “scarily long service life, [which] appeared rather odd”.

“Everyone was speaking about fresh, healthy, sustainable food for grown-ups, however the world was still feeding the youngest members of our families items that were older than the babies who consumed them. Something was very wrong and we didn’t comprehend it.”

That was when Amado-Blanco, an old good friend of Gunzenhauser’s and a food researcher, described that those products are heat-sterilised, a procedure that likewise impacts the product’s vitamin colour, material, and taste. The trio chose there needed to be a much better method and yamo was born.

“We talked to many young moms and dads about how they viewed the current grocery store offering, how they feed their kids and what is required for them. We saw a clear space in the market and set ourselves the objective of developing the best, tastiest child purees the world had actually ever seen,” describes Gunzenhauser.

Image Credits: yamo Rather of standard heat-sterilisation, yamo uses high-pressure pasteurisation (HPP), which kills germs in minutes and maintains the food’s natural nutrients, colour, taste and smell. yamo’s products last between eight to twelve weeks cooled. It likewise recently launched what it claims is the first non-dairy yoghurt in Europe for kids, utilizing oat-milk.

Gunzenhauser points out yamo’s main rival as homemade baby food, since the large majority of infant food is still produced in the house by moms and dads. “This might be an outcome of suspect from parents in today’s offering they would find in retail. Our challenge is to reveal moms and dads how yamo can support them raising their children healthily without any compromises,” he states.

Of course, the young business is likewise up against child food incumbents and the yamo CEO yields that the big obstacle is that its products are refrigerated. “Typical baby food isn’t,” he says. “That is why we needed to convince merchants to change the way they offer baby food. Coop changed its shelves for us, incorporating a refrigerator in the routine infant food aisle”.

There are other start-ups entering the area, too. In the U.K., there’s Little Stomach, and Mia & Ben, and in the U.S. there’s Yumi, to name a few. Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.