In the vein of progressively popular at-home linked fitness devices like Peloton, Mirror, and Hydrow, boxing fans now have a choice when it pertains to getting an excellent workout
in in your home. Cofounded by Jeff Morin (CEO )and Todd Dagres (Chairman), Liteboxer is introducing today with a platform that was developed from the ground up to offer users the opportunity to get an amazing boxing workout in your home.
Dagres, cofounder and General Partner at Glow Capital, came up with the concept for Liteboxer after falling in love with boxing with a trainer in a gym. It was incredibly hard to reproduce that workout at house with a heavy bag, said Dagres.
“I only was able to exercise with a fitness instructor when a week, and when a week is unsatisfactory as we all understand,” stated Dagres. “So I attempted to duplicate the workout in your home and I purchased a heavy bag. It was just a dismal experience for me. It was so uninteresting. It was an excellent cardio workout if I could get myself to do it. It just was unpleasant and laborious. The bag is simply sitting there, and it’s refraining from doing anything to you so you kind of feel guilty punching it.”
Heavy bags also need a suspension system, and can typically be unpleasant with weight provided by sand or water. Liteboxer is a free-standing replacement for the heavy bag, which is geared up with a lighting system that guides the user through an exercise of their option.
The lights aren’t random. Liteboxer works with specialist boxing trainers to offer a directed exercise, which is led both by the lights and by voice/music by means of an app that can run on iOS or Android. The unit is likewise geared up with force sensors to provide users metrics around force, timing, and precision on their workout, permitting them to see their development in time.
Like Peloton or other linked physical fitness devices, Liteboxer comes at an up-front expense for the hardware and a recurring expense for access to the content. The free-standing system, which is available for pre-order now, costs $1,495, while the all-you-can-eat subscription costs $29/month.
There are a number of different modes on the content side, consisting of a Training Camp that gets users knowledgeable about the system and how it works. On the other end of the spectrum, there are expert-guided boxing sessions. Maybe most surprisingly, there is a level in between the 2 called Quick Play. Quick Play uses a patented Rhythm Technology to match the system as much as the beat of a song. This offers the user the flexibility to say they wish to go for one or three or five rounds, and just box in addition to the beat of the music, enabling a little bit of customization when it comes to the general length of an exercise.
Plus, Liteboxer provides the ability to challenge friends to the exact same workout as you, enabling you to see the results side by side.
The most essential objective for Dagres and Morin is to develop a practice amongst users.
“Not just do you get stronger, but this is also a substantial stress and a psychological workout reliever,” stated Dagres. “It aids with your mental acuity, and it’s more than just a cardio device kind of thing. We want people to be habitual about it.”
He added that the objective is to get users on the platform 3 times a week, saying that you can get huge results in a few months on that schedule. The key to delivering those outcomes, however, is regular engagement. Dagres discussed that the music-based rounds, the leveling up with trainers, and the social obstacles are aspects that encourage that habit.
Liteboxer has actually raised an overall of $6 million in financing, with $2 million originating from a family and friends round, and $4 million coming from a seed round led by Will Ventures (the fund led by previous NFL player Isaiah Kacyvenski). Other financiers include Raptor Capital and Camros Capital.
Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.