At TechCrunch Early Stage, Minted CEO and serial founder Mariam Naficy entered the weeds with us on a few of the topics creators do not frequently discuss. What’s the difference in between expectations and truth when it comes to entrepreneurialism? How do you divide duties between co-founders? What’s the key to being terrific at working with? We also spoke about some of the harder parts of being a leader, consisting of how to deal with layoffs

and what to do with an employee who likes to rock the boat. Minted is an e-commerce platform that connects indie designers with clients for items like stationary, art

and home products. The company has raised almost$300 million and produces numerous millions in income. And it’s not Naficy’s very first stint as a founder: she previously co-founded Eve, which she ultimately cost$100 million+, according to reports. We covered a great deal of ground in the interview , consisting of some concerns from the audience, which you can have a look at in

the video below. You’ll also find a lightly modified records of the discussion. The most unexpected part of being a business owner I didn’t understand what was, I believe, among the biggest differences, which is how much, if you are

effective, you become a leader of people, whether you are a hesitant leader of people or an enthusiastic leader of individuals. If you’re successful, your company will inevitably grow and you end up, think it or not, being a role model for people. Individuals actually look at you and they emulate your habits and that is not something that I anticipated. I thought I was just going to be making items and selling products. I simply didn’t think that it was gon na be such an individuals task– a management job, a skill advancement task, a management job– which people would care when you strolled in the structure every day whether you said hi to them in the morning. They would actually observe whether you said”hi”or not to them at the coffee shop when you’re half asleep. What you do every minute actually matters. Every minute of the day. So I believe that’s most likely the greatest surprise about entrepreneurship. Starting versus being a sole founder out with a co-founder Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.