Eric Hippeau is the establishing partner at Lerer Hippeau Ventures, whose portfolio companies consist of the similarity Axios, BuzzFeed, Caspe r, Warby Parker, Allbirds, DocSend, Fundera, Everlane, Giphy, Genius and the just recently acquired physical fitness business Mirror. It would not be an overstatement to state that Hippeau is well-positioned to talk about start-ups across a large spectrum of industries, from media to D2C to telehealth to edtech. We talked to Hippeau for a full hour on a recent episode of Additional Crunch Live to discuss all of the above and get his tactical guidance for early-stage start-ups wanting to capture their break. Below, you’ll find a video of the entire episode and highlights from our conversation. Delight in! Suggestions for super-early-stage founders As much as you can, in terms of timing and resources, build something. Do not just talk about developing something. Build it

. It’s not gon na be ideal, and it may not work the way you might do, but build it because that will offer me, as a VC, an indication of what you’re trying to achieve. It also tells me a lot about you, and that this is something that you truly appreciate. You’re going to ask your family, and even ask your good friends, and you’re going to get resources any way you can because it’s that important to you. And, the item that you develop, while not ideal by any of stretch of the imagination, will go a long way for us to figure out what it is. On the development of direct-to-consumer Article curated by RJ Shara from Source. RJ Shara is a Bay Area Radio Host (Radio Jockey) who talks about the startup ecosystem – entrepreneurs, investments, policies and more on her show The Silicon Dreams. The show streams on Radio Zindagi 1170AM on Mondays from 3.30 PM to 4 PM.